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3 Ways Artificial Intelligence Can Save The National Football League

2017 Fan Experience Study, you get a variety of answers for why this is happening. They range from national anthem protests, to criminal off-field behavior by the league’s players (such as domestic violence), to excessive penalty flags, to too many commercials.

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The trend begs the question: What can the league do to reverse the slide?

Like so many other industries wrestling with the challenges of fickle consumer demand, tighter margins, and the threat of tighter regulation, the answer for the NFL may be in artificial intelligence (AI). You may have seen the hints that the NFL is already exploring this in the on-air promos talking about the league’s Next Gen Stats Program, for which it’s partnered with Amazon Web Services (AWS) to use machine learning and data analytics tools to provide real-time player stats.

But stats are really just the tip of the iceberg. When you think about the real business potential of AI when applied to the NFL, an entirely new world of opportunity becomes clear. Here are three ways the league could benefit from the promise of AI and wearable tech:

Tackling Player Safety

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It wasn’t that long ago that the National Football League (NFL) was considered infallible. The league had a lock on the most coveted demographics in the country, and the revenues that poured in where only outdone by the mega ratings that accompanied them. The fact that they could achieve this as the rest of the world moved away from real-time, “destination TV” viewing made the NFL all the more desirable to advertisers.

But as the 2017 Playoffs kick off, that era seems like a distant memory.

Ratings have been in a free fall. Last year’s 7% dip seems small in comparison to the 9% drop the league saw during the 2017 regular season. What’s more, as we steam toward Super Bowl LII in Minnesota next month, consumer satisfaction with the product on the field seems to be at an all-time low.

If you ask viewers, like J.D. Power did in their 2017 Fan Experience Study, you get a variety of answers for why this is happening. They range from national anthem protests, to criminal off-field behavior by the league’s players (such as domestic violence), to excessive penalty flags, to too many commercials.

The trend begs the question: What can the league do to reverse the slide?

Like so many other industries wrestling with the challenges of fickle consumer demand, tighter margins, and the threat of tighter regulation, the answer for the NFL may be in artificial intelligence (AI). You may have seen the hints that the NFL is already exploring this in the on-air promos talking about the league’s Next Gen Stats Program, for which it’s partnered with Amazon Web Services (AWS) to use machine learning and data analytics tools to provide real-time player stats.

But stats are really just the tip of the iceberg. When you think about the real business potential of AI when applied to the NFL, an entirely new world of opportunity becomes clear. Here are three ways the league could benefit from the promise of AI and wearable tech:

Tackling Player Safety

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