Fashion

Everybody Wins With Designer Alan Eckstein's New Disruptive Fashion Label

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Clement Pascal

A look from Alan Eckstein’s new label Everybody Wins

With Alan Eckstein’s new fashion label Everybody Wins, everybody actually does win, and that’s because with each sale, says Eckstein, consumers “are buying a product that is well thought out, original and exciting. The environment doesn’t have any added issues pertaining to the fashion culture.” Eckstein and his team also win “because we get to create clothes and accessories that bring the passion and excitement back to fashion for us.”

It all started when Eckstein — the co-founder and menswear designer of New York-based contemporary label Timo Weiland — found himself bored while looking through his closet. “I realized a lot of the pieces that I owned did not feel that special and I began thinking about the meaning and felling that I once got from fashion — that feeling of intense personality, design that captures the soul,” said Eckstein. The fashion designer deconstructed several items from his closet, ripping apart jackets, shirts and pants, before reassembling them, creating new silhouettes, and adding adornments.

Everybody Wins

The Everybody Wins Techno Jacket

Eckstein’s first experiment began with a ‘90s Prada techno jacket, with which he studded nearly every seam before layering patches and embroidery all over it. Eckstein was happy with the result and decided to wear it out. “It received a lot of positive attention,” said Eckstein, who was hooked. The designer combed ecommerce sites like eBay, Grailed and more, looking for the ideal items to redesign. Everybody Wins was born when Eckstein started thinking about creating a new brand. Sustainability was his main priority. “I care deeply about the state of the environment and I knew all of the fashion facts pertaining to pollution,” said Eckstein. Rather than create new pieces from entirely new material, he wanted to bring new life to clothing that already existed. “The idea is to work with mass fashion companies that have inventory on hand and we come in, redesign and rebrand the inventory as an evergreen product,” said the designer.

Everybody Wins

Designer Alan Eckstein’s Everybody Wins studio

The designer offers well-made products that reflect his values. Each article of clothing by Everybody Wins is designed with the idea that it will be a piece in the wearer’s wardrobe that, said Allen, “speaks to their individual style.” At press time, prices range from $115 for a pink ruffle top, to $1,350 for a leather bomber jacket.

Everybody Wins

A pink ruffle top from Everybody Wins

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Clement Pascal

A look from Alan Eckstein’s new label Everybody Wins

With Alan Eckstein’s new fashion label Everybody Wins, everybody actually does win, and that’s because with each sale, says Eckstein, consumers “are buying a product that is well thought out, original and exciting. The environment doesn’t have any added issues pertaining to the fashion culture.” Eckstein and his team also win “because we get to create clothes and accessories that bring the passion and excitement back to fashion for us.”

It all started when Eckstein — the co-founder and menswear designer of New York-based contemporary label Timo Weiland — found himself bored while looking through his closet. “I realized a lot of the pieces that I owned did not feel that special and I began thinking about the meaning and felling that I once got from fashion — that feeling of intense personality, design that captures the soul,” said Eckstein. The fashion designer deconstructed several items from his closet, ripping apart jackets, shirts and pants, before reassembling them, creating new silhouettes, and adding adornments.

Everybody Wins

The Everybody Wins Techno Jacket

Eckstein’s first experiment began with a ‘90s Prada techno jacket, with which he studded nearly every seam before layering patches and embroidery all over it. Eckstein was happy with the result and decided to wear it out. “It received a lot of positive attention,” said Eckstein, who was hooked. The designer combed ecommerce sites like eBay, Grailed and more, looking for the ideal items to redesign. Everybody Wins was born when Eckstein started thinking about creating a new brand. Sustainability was his main priority. “I care deeply about the state of the environment and I knew all of the fashion facts pertaining to pollution,” said Eckstein. Rather than create new pieces from entirely new material, he wanted to bring new life to clothing that already existed. “The idea is to work with mass fashion companies that have inventory on hand and we come in, redesign and rebrand the inventory as an evergreen product,” said the designer.

Everybody Wins

Designer Alan Eckstein’s Everybody Wins studio

The designer offers well-made products that reflect his values. Each article of clothing by Everybody Wins is designed with the idea that it will be a piece in the wearer’s wardrobe that, said Allen, “speaks to their individual style.” At press time, prices range from $115 for a pink ruffle top, to $1,350 for a leather bomber jacket.

Everybody Wins

A pink ruffle top from Everybody Wins

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