Fiat Chrysler Automobiles NV is expected to pull the cover off an all-new Ram 1500 at the Detroit auto show next week, retooling for the first time since Ford Motor Co. brought its aluminum-body pickup to market in 2014.
It will up the stakes in the U.S.’s most coveted segment, one that’s been dominated by Ford for a number of years. With General Motors Co. expected to show a new Silverado, and insiders anticipating a look at the Ranger from Ford, the North American International Auto Show will mark the start of the pickup wars.
The Ram will get its first redesign since 2009. That precedes a Jeep pickup anticipated for the end of the year.
Fiat Chrysler has a Ram press conference scheduled for 9 a.m. Monday, at which they’re expected they’ll pull the curtain off the new pickup.
The truck will compete directly with Ford’s all-aluminum F-150, and the all-new Silverado Chevy is expected to be unveil at the show this year. Chevy said last month in Dallas that its truck will be lighter and have more engine options.
Fiat Chrysler has been tight-lipped about the Ram, though the company in recent years has moved away from the cross-hair grille made popular by its Dodge vehicles. The company is rumored to be developing a split-tailgate for the new Ram truck as well, which would be another in a string of features that distinguishes the Ram from its competitors.
Following Ford’s success in cutting weight from its full-size truck, the Ram will likely get leaner as Washington continues to regulate fuel economy.
Tune in for Detroit Show media days for more hard hits.