Over half of Germans on social media aware of mobile data consumption – survey

Three out of five social media users (60 percent) in Germany say they avoid using social networks like Instagram or Snapchat on the go to minimize their data consumption, according a new representative survey of 1,011 social media users in Germany over the age of 14 years from digital industry association Bitkom. That figures climbs to 77 percent among 14- to 29-year-olds, while 58 percent of 30- to 49-year-olds, 48 percent of 50- to 64-year olds, and 37 percent of users of the age of 65 say they pay attention to their monthly data consumption habits. Still, 38 percent of users said they do not limit their use of social networks on their mobile devices to reduce their data consumption, found Bitkom. 

Two-thirds of German social media users (67 percent) said they cut down on their use of social networks on their mobile device at times to preserve battery life, while 82 percent of users under the age of 30 said they avoid using social media apps to save battery power. That figure falls to two-thirds (65 percent) for social media users between the ages of 30 and 49 years, while 56 percent of users between the ages of 50 and 64 and 48 percent of users over 65 years said they pay attention to their social media use to conserve battery life on their mobile, said Bitkom.

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