I have an instinctive distrust of anything with an acronym, so was dismayed to hear that the CiCo diet was spreading like wildfire across social media. Although it might sound like a tech start-up, CiCo stands for Calories in, Calories out and is far from innovative. It is based on the not-entirely-revolutionary principle that if you eat fewer calories than you burn, weight loss will ensue.
The seemingly attractive notion that you can eat whatever you want as long as you keep calories in check, plus anecdotal success stories, seems to have fanned the flames of this fad.
For someone like me, who spends a lot of time staring into the dark heart of diet culture, this might seem to be a reasonable development. It is a long way from the guilt inducing language of the various exclusion driven diets